Consumers are eager for confidence to buy not only chilled but also frozen seafood in line with its potential health and appeal. All too often there is disappointment in a purchase and thereafter a family meal.

Perception is that Chilled (Fresh) is superior to frozen. This may be correct if chilled (fresh) or thawed seafood is purchased at the end of its optimum freshness and then frozen in a cluttered domestic freezer.

Unfortunately chilled seafood is handled many times before it reaches the family dinner plate and therefore requires fast hygienic handling and packing practices to ensure consistent optimum freshness.

Seafood Secrets hygienically packages seafood in sealed and vacuum packaging immediately after landing, to lock in the quality your family expects, with all the convenience you will love.

Frozen Seafood has the potential of chilled quality if it is fast frozen at its optimum freshness, (Opti Freeze) and then vacuum packed to stop dehydration, frost build-up and minimise rancid stale flavours.